Tesla – So Quiet They Snuck Up On The Entire Industry

Its funny that I would learn about the Tesla Model X from a website that was also clueless about its existence until just recently.

We haven’t thought about Tesla Motors recently, which to be completely honest was a mistake. While we had the opportunity to drive the Roadster and were even present at the Washington, D.C. dealers launch party there just weren’t any waves being made by the company until recently. Then again that’s how most industries are taken by storm; which is exactly what it looks like Tesla is doing. With the recent reveal of the Model X at this years Detroit Auto Show Tesla is quietly claiming its stake.

I’m a Joe every-man who just so happens to like cars A-LOT. Most of our readers being the same may have let the strength of Tesla’s position in the industry slip past them too. The stage had started to be set for an industry revolution which we reported on when Nissan’s Zero Emissions push in Portugal and the UK recieved Government support just 4 years ago which allowed them to create a country wide network of recharging stations for electric vehicles. With Tesla having announced European pricing it looks as if there may be plans to do the same.

Relating to its North American capabilities Tesla CEO and Co-Founder Elon Musk was recently quoted as saying:

At the beginning of 2012 we had 10 Stores, 1 Gallery and 9 Service Centers in the United States. At the end of this year, we plan to have 19 Stores, 3 Galleries and 26 Service Centers. In less than three months from now we will have more Tesla Service Centers in the United States than Stores and Galleries combined. We are opening service centers in numerous cities where we do not even have stores. This will ensure that all customers in these areas will have access to Tesla certified technicians, despite the fact that we do not have a store in the immediate area. By the end of this year, over 85% of all Model S reservation holders in North America will be within 50 miles of a Tesla Service Center. 92% will be within 100 miles. Service is a top priority at Tesla and always will be.

The point is that Tesla will continue to proliferate the electronic car and infrastructure thruout the united states and other markets. Dont discount this step. With Tesla providing hybrid technologies to several other major/leading automotive manufacturers, who stands to benefit when those same manufacturers start producing their own electric options? Who will have proven the technology having provided the charging and service networks that will support this next wave of standard, modern day, point-A-to-point-B-daily driven transportation?

Those who allowed this to slip under their radar perhaps thought that the delay in Model S production and deliveries would compoud production issues for the company after a contract extension for a 2,400 unit supply of Roadster chassis were in danger of not being met. In fact, some may have felt as did Kevin See of Lux Research did when, in a The Truth About Cars Article, he commented that the situation:

sheds light on how Lotus views the relationship

That circumstance has completely changed though. In the interim Tesla has apparently done some major crisis management as another Musk quote reveals that they have grown by leaps and bounds:

Barring any disasters internally or with suppliers, Tesla is actually on the verge of becoming cash flow positive and will not have to spend any of the money raised, at least until we embark upon a major new vehicle program. In the public call with investors, I tried to make this point, but perhaps should have emphasized it more: we expect Tesla to become cash flow positive at the end of next month.

That, from an update released in October of 2012.

Amazing what this company has been able to accomplish in such a short amount of time. We can reiterate how dedicated the company is to changing the face of the auto industry. But at this point, its rather pointless to do so. Because it seems they are on the verge of having accomplished that goal. Now we just have to wait for everyone else to realize it.

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