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Mercedes in the Superbowl

This is truly a momentus occasion.  For  the first time in history Mercedes is advertising in the Suberbowl.

Get a sneek peak of what Mercedes has in store for the launch of 5 new models during the Suberbowl with a behind the scenes look at how they put together the ads taht will air during the 4th quarter of the big game.

GM Performance Parts to Auction First LSX454R Crate Engine

 If your a fan of big horse power you will want to tune into the Barrett-Jackson Scottsdale event this month.

GM and the American Heart Association have partnered to auction off the companies production version of the LSX454R.  Thats right, I said production.  The LSX454R will be going into production as a crate engine.  Can you say “Gents Ready Made V-8s”?

Why so special?

Other than benefiting a very important cause the all-new LSX454R crate engine officially rates at 750 plus horsepower and 680 lb.-ft. of torque.

Developed by bringing together many of the specialized GMPP LSX parts racers are already using, including the robust LSX Bowtie block. It is a high-compression, solid-roller combination that uses new LSX DR 11-degree, six-bolt aluminum heads feature raised ports that provide tremendous airflow.  They are matched on the engine with an exclusive, all-new high-rise open-plenum intake manifold and a Holley 1,150-cfm Dominator carburetor.

GMPP engineers designed the LSX454R for the unique, high-rpm operations.  Which makes this a durable and usable 750 plus horsepower! 

GMPP’s presence at Barrett-Jackson also will include a display of crate engines, engine parts and project vehicles, including E-ROD emissions-compliant crate engine systems. The Lingenfelter custom ’55 Chevrolet pickup truck featuring the 5.3 E-ROD crate engine and the Superformance ’63 Grand Sport Vette with the LSA E-ROD crate engine will be showcased. Product experts will be on hand during the event’s Jan. 17-23 run, answering enthusiasts’ questions on how to build their own dream car.

The charity sale is scheduled for the evening of Friday, Jan. 21, and will be carried live on SPEED’s coverage of the Barrett-Jackson auction. The engine carries lot number 1032.1 and bids can be submitted at the auction in person or online.

The all new production LSX454R Crate Engine

Range Rover Evoque Live At The L.A. Auto Show

More live coverage of possibly the hottest event in the industry this season.  This time we bring you the live premier of the new Range Rover Evoque.

Jaguar C-X75 Debut At The L.A. Auto Show

One of the most influential vehicles of the future may just be the Jaguar C-X75.  Watch its debut live at the Los Angeles Motor Show.

Live 2010 SEMA coverage all day today, thanks Chevy!

    We are happy our Media Partners at chevy could provide us with a live video feed for the show.  We will be showing you coverage from the 2010 SEMA show all day today (Tueseday) from the show floor as well as. Interviews with Chevy and GM Performance Parts engineers, designers and special guests from the biggest and most exciting auto enthusiast convention in the world, streaming live Tuesday, November 2, from 9 am – 5 pm from the show floor and on-demand after the show closes for the night.

New Chevrolet Camaro Convertibles?!

Chevrolet and Neiman Marcus team up this year to make one very special item for their annual christmas book.  The Neiman Marcus Edition Chevrolet Camaro Convertible.

A pretty special Camaro SS Convertible

Every year Neiman Marcus publishes its christmas book full of limited and special edition items just for the holiday season and this year they have put together a truly special product.  Too bad you’ll never have one.  At least not until one of only 100 owners decides to sell theirs because all 100 of the Special Edition Neiman Marcus Camaro Convertibles were sold-out in just 3 minutes.

At first I thought, well here we go.  Another Chevy marketing ploy.  For instance, I never wanted to own a Convirtablel Camaro, until I read about some of the features this Limited Edition Camaro comes with.

In the Spring of 2011, just after the 2011 Camaro arives in showrooms, the owners will be able to take delivery of SS model convertibles with a 6.2-liter, V-8 engine with 6-speed manual or automatic.  But the juicy bits come on the exterior package inspired by the luxury brand of Neiman Marcus itself.  Each will come with an exclusive Deep Bordeaux exterior color, accented by subtle, “ghosted” rally stripes. The exterior color is complimented by a matching fabric top and windshield frame finished in matte silver, both also exclusive to the Neiman Marcus edition.

As you can see, a truy pretty combination.  Worth the $75,000 price tag?  Who knows.  Certainly not for a Camaro, but for a limited edition of just 100 with such beautiful color combinations…yeah.  Im in.

2012 GT-R to make debut at LA Auto Show

Today Nissan North America (NNA) announced that the new Nissan GT-R will make its first North American debut at the Los Angeles Auto Show on November 17th. The latest version of the redesigned GT-R comes with with enhanced performance and refreshed exterior and interior treatments. It will be labeled as a 2012 model when it goes on sale  in the United States and Canada in early 2011. Full details on the North American version of the Nissan GT-R will be available at the Los Angeles show later next month.



Lotus looks to Upmarket Brand

Lotus Elan

In an interview this week from Autocar Wolf Zimmerman- Lotus Engineering Chief, stated that Lotus plans to raise its quality to the standards set by supercar makers such as Ferrari, Aston Martin and Lamborghini. Lotus is set to use rivet-bonded aluminium spaceframes and part-stressed aluminium skins on all five of the sports cars it revealed in Paris, the Elan, Elite, Espirt, Eterne and the Elise. Zimmerman also stated that the Elise’s 2.0 powerplant will no longer be supplied from Toyota even though the V8 and V6 motors will still be sourced from them.

AMS runs their beastly 9 second GTR

The guys over at AMS are not new to the game as Im a particular fan of the AMS EVO VIII but they still never cease to amaze. Equipped with their Alpha 10 Package they have bolstered the GTR to a monstorous 1,100HP that thunders through the 1/4 mile in a blinding 9.3 seconds at 153MPH. Check out the video that uses the dramatic score from the movie Inception to setup a dynamic feel for such a rediculously fast Skyline that is sure to please.

AMS Alpha 10 GT-R goes 9.3@153 MPH – Full video from AMS Performance.com on Vimeo.